How to Get More Referrals at Sales Conventions (Part 2 of 3)

Networking isn’t just about meeting new people—it’s also about leveraging existing relationships to get more referrals. If you’re attending a sales convention where you already know people, use these strategies to turn connections into business opportunities.

Clarify Your Brand Message to Get More Referrals

Even if people know your job title, they may not know exactly who to refer to you.

❌ “I work in sales consulting.”

✅ “I help small and mid-sized businesses struggling to convert leads into clients by refining their sales process. If you ever meet a business owner who feels like they’re leaving money on the table, I’d love an introduction.”

By defining your ideal client, you make it easier for others to get more referrals for you.

Use Small Group Meetups to Get More Referrals

Large conventions can be overwhelming, so take control by organizing smaller gatherings.

✔ Invite 4-6 professionals to coffee, lunch, or dinner.

✔ Ask each person to share what’s working in their business.

✔ Offer value—whether it’s introductions, insights, or useful resources.

When people associate you with meaningful conversations, they’ll naturally want to get more referrals for you.

Stay Top of Mind on Social Media to Get More Referrals

Your networking efforts shouldn’t end when the convention does. Engage with your contacts before, during, and after the event.

✔ Before the event: Post on LinkedIn or Instagram that you’ll be attending.

✔ During the event: Share key takeaways and tag people.

✔ After the event: Send a follow-up message referencing your conversation.

Example follow-up:

“Hey [Name], great meeting you at the convention! I really enjoyed our conversation about [specific topic]. Let’s stay in touch—would love to collaborate or send referrals your way!”

Final Thoughts: Build a Network That Works for You

✅ Clarify your brand message.

✅ Organize small group meetups.

✅ Stay top of mind on social media.

🚀 Don’t miss Part 3 of 3, where we’ll reveal the biggest networking mistakes to avoid!

📢 What’s the best referral you’ve ever received? Share in the comments!

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About Kara Moll

Kara Moll empowers busy executives to become confident and effective communicators, unlocking their full potential in both their personal and professional lives. As a real estate coach for Keller Williams MAPS Coaching, and one of Phil M. Jones' Licensed Guides in Exactly What to Say®, Kara combines her expertise with Neuro-Linguistic Programming and Energy Leadership Coaching to help clients achieve transformative results.

With over 20 years of experience in real estate, coaching, and training, she brings a wealth of knowledge and insight to every interaction. To take your communication skills to the next level, enroll in one of her upcoming workshops or events at www.karamoll.com/events