Ghosting Leads? Here’s How to Reconnect
- Kara Moll
- Oct 30
- 4 min read
It’s October, and the air is thick with spooky vibes… creaking doors… flickering lights… and leads that ghost you out of nowhere. Eeek!
One day, they’re excited about a showing; the next, radio silence. It’s frustrating, right? That sinking feeling when a hot prospect vanishes, leaving your pipeline feeling more like a haunted house than a thriving business.
We’ve all been there, staring at our CRM, wondering if they’re lost forever.
But here’s the good news: with a touch of Halloween magic and Exactly What to Say® strategies, you can bring those ghosted leads back from the beyond.
In this post, I’ll share three tips for realtors to reconnect with stalled prospects, turning silence into sales conversations. Let’s banish those ghosts!
Why Leads Ghost and How to Spot the Signs
Ghosting leads aren’t a Halloween prank: they’re a real estate reality. Busy lives, market fears, or shiny new options lure them away. But why does it happen so often?
Leads ghost when initial excitement fades… perhaps they find a better fit elsewhere, get overwhelmed by choices, or feel your follow-up lacked personalization. In a market with unpredictable pricing, they may hesitate on affordability or timing, opting for silence over confrontation.
Spot the signs early: delayed responses to emails, vague replies like “I’ll think about it,” or sudden drop-offs after a showing or call. Watch for unanswered texts or unreturned voicemails—these red flags signal disengagement.
Catching these cues allows proactive re-engagement. With strategic follow-ups, you can revive interest before they vanish completely. It’s about timing and empathy in your approach.
Send a Revival Email to Re-Engage
A well-crafted email can gently pull leads back into the conversation without pressure.
Use Exactly What to Say® like, “I’m not sure if it’s for you, but I thought of something that might interest you.” This low-pressure opener reignites curiosity.
Subject Line: “A Quick Thought on That Home You Liked” – Intriguing, not salesy.
Body: “What’s holding you back from your dream home?” – Invites sharing without demand.
Call to Action: “Would it be okay if we chatted for 5 minutes?” – Easy yes.
This tip for realtors turns silent leads into responsive ones.
Make a Reconnection Call to Build Rapport
A personalized call can cut through the noise and remind leads of your value.
Start with, “Just out of curiosity, what made you look at that property?” This reopens the dialogue warmly.
Timing: Call mid-week, mid-morning—when they’re less guarded.
Voice: Smile through the line; it’s contagious, even over distance.
Exit: “What’s the next step you’re ready for?” – Leaves them thinking.
Calls foster human connection, making follow-ups memorable.
Craft a Strategic Text for Quick Wins
Texts are fast and non-intrusive, ideal for re-engaging busy leads.
Try, “What would need to be true for you to feel ready?” This Exactly What to Say® gem uncovers barriers without pressure.
Timing: Send 3–5 days after ghosting, when they’ve had space.
Personal: Reference their last interest, like “That 3-bed you liked—still on your mind?”
Follow-Up: “Let’s chat—when’s good?” – Keeps it light and inviting.
Texts often spark renewed interest effectively.
Bonus Tip: Send a Handwritten Note
While emails, calls, and texts are our go-to digital lifelines, here's an unexpected curveball: send a handwritten note.
In a sea of automated messages, a personal touch like this stands out like a full moon on Halloween night because it's rare, memorable, and human.
Handwritten notes tap into nostalgia and sincerity, cutting through digital fatigue. Studies show physical mail has a 4x higher response rate than email, and they evoke trust because they feel deliberate, not mass-produced.
For ghosted leads, it's a subtle reminder of your value without the pressure of a call.
Keep it short and curious. Jot, “I’m not sure if it’s for you, but I saw this [quick market tip or home feature] and thought of our chat—what’s holding you back from exploring it?” Include a small, relevant item like a bookmark with a property photo.
Banish Ghosting for Good
Ghosting leads don’t have to haunt your pipeline forever. With these professional tips for realtors, you can reconnect strategically, turning vanished prospects into vibrant clients.
Remember, it’s not about chasing people down—it’s about sparking connections. Use Exactly What to Say® to make follow-ups feel friendly, not forceful. Your pipeline will thank you.
Try one of these re-engagement strategies on a ghost this week and watch the magic unfold!
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What’s your best trick for reviving ghosted leads? Drop a comment below!
About Kara
Kara Moll empowers busy executives to become confident, effective communicators—unlocking their full potential in both their personal and professional lives. A real estate coach with Keller Williams MAPS Coaching, Kara is one of Phil M. Jones’ Certified Guides and an Exactly What to Say® Coach. She combines these powerful communication frameworks with expertise in Neuro-Linguistic Programming and Energy Leadership Coaching to help clients achieve transformative results.
With over 20 years of experience in real estate, coaching, and training, she brings a wealth of knowledge and insight to every interaction. To take your communication skills to the next level, enroll in one of her upcoming workshops at Workshops & Events | Kara Moll
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