Great Communicators Aren’t Born—They’re Built: Why Sales Training and Communication Skills Should Be a Career-Long Investment
- Kara Moll
- Apr 9
- 4 min read
The Myth of the “Natural” Salesperson
We’ve all heard someone say, “She’s just a natural!” when referring to a successful salesperson or dynamic speaker. But the truth is, most great communicators didn’t wake up with those skills—they worked for them.
The ability to connect, influence, and sell effectively is built over time through intentional practice, targeted feedback, and continuous sales training. Like any muscle, communication needs to be exercised to stay strong.
Why Sales Training Isn’t Just for Beginners
Sales training is often viewed as something you do at the beginning of your career—or maybe during onboarding at a new company. But limiting it to a one-time experience is a missed opportunity.
The Best Professionals Never Stop Learning
Whether you’re a seasoned sales executive, a real estate agent, or an entrepreneur leading your own brand, staying sharp means staying relevant. Communication trends evolve, buyer psychology shifts, and new tools emerge. If you’re not continually honing your craft, you risk falling behind.
Ongoing sales training ensures you’re:
Asking better questions
Listening more effectively
Navigating objections with confidence
Closing deals with intention and authenticity
The Link Between Communication and Career Growth
Your ability to communicate well is directly tied to your ability to lead, sell, and grow. People follow clarity. They trust those who articulate value clearly, listen with empathy, and know when to ask the right question.
Investing in communication skills doesn’t just help you sell—it helps you lead meetings, manage teams, and build relationships that fuel your professional growth.
It’s not just about what you say—it’s how you say it, and how it makes people feel.
Lifelong Learning Is the Ultimate Competitive Edge
What Got You Here Won’t Get You There
The most successful professionals know that growth never stops. What worked last year may not work next quarter. The top performers don’t just show up—they train for success.
Investing in sales training throughout your career helps you adapt faster, sell smarter, and lead more effectively.
And the truth is, sharpening your communication skills doesn’t just help your bottom line—it builds confidence, enhances your executive presence, and increases your impact.
How Often Should You Work on Your Sales and Communication Skills?
The answer? Often—and intentionally.
Sales and communication skills aren’t something you master once and check off your list. To truly excel, you should be working on them regularly—ideally, every day. Just like physical training strengthens your body, consistent practice strengthens your ability to connect, influence, and lead.
Here’s why consistent effort matters:
Continuous Improvement: Repetition builds confidence and turns good habits into second nature.
Adaptability: Every audience, client, or conversation brings something new. Daily practice helps you stay nimble and respond with clarity.
Increased Confidence: The more you practice, the more prepared and self-assured you’ll feel in any sales or leadership scenario.
Actionable ways to practice daily:
Listen actively: Don’t just wait to speak—listen to truly understand. Ask follow-up questions and stay present.
Refine your non-verbal cues: Pay attention to your posture, tone, and facial expressions. They speak just as loudly as your words.
Speak with purpose: Whether you’re making a sales pitch or sending a voice note, use each interaction as a chance to be more clear, concise, and compelling.
Ask for feedback: Invite trusted colleagues or mentors to share what’s working and where you can improve.
Read and write regularly: Sharpen your vocabulary, boost your storytelling ability, and get more comfortable expressing yourself across channels.
Key communication skills to keep honing:
Verbal communication
Written communication
Active listening
Empathy
Persuasion
Non-verbal communication
Your next big breakthrough in sales may come not from learning something new—but from practicing something essential. Small improvements over time lead to massive gains.
When was the last time you invested in your own sales training or worked on improving your communication skills?
If you’re ready to grow your confidence, sharpen your skills, and elevate your results—you’re in the right place.
Visit my website to browse my latest offerings. You’ll find virtual workshops, live events, and one-on-one coaching opportunities designed to help you become the communicator—and sales professional—you’re meant to be.
New opportunities are added regularly, so make it a habit to check back often.
Have questions or something to share? Leave a comment below—we’d love to hear from you!
About Kara
Kara Moll empowers busy executives to become confident and effective communicators, unlocking their full potential in both their personal and professional lives. As a real estate coach for Keller Williams MAPS Coaching, and one of Phil M. Jones' Licensed Guides in Exactly What to Say®, Kara combines her expertise with Neuro-Linguistic Programming and Energy Leadership Coaching to help clients achieve transformative results.
With over 20 years of experience in real estate, coaching, and training, she brings a wealth of knowledge and insight to every interaction. To take your communication skills to the next level, enroll in one of her upcoming workshops or events at www.karamoll.com/events
Comentarios