Do Social Media Trends Really Help Realtors Win Clients?
- Kara Moll
- Sep 25
- 4 min read
In today’s digital world and competitive real estate market, it’s easy to get swept up in the allure of shiny new trends—think viral Instagram reels, slick drone tours, or AI chatbots that promise to dazzle clients.
These tools can work wonders, grabbing attention and sparking leads with a well-timed TikTok or a VR staging that wows a buyer. Who doesn’t love the rush of a post going viral or a high-tech tour turning heads? It’s classic shiny object syndrome—chasing the next big thing to stand out in a crowded field.
But here’s the catch: while these gimmicks might get eyes on you, they often fizzle when it comes to building trust. Strategic, empathetic communication turns tense, high-stakes conversations into lasting relationships that keep clients coming back.
So, let’s talk about why we’re drawn to trendy tools, why communication is the true foundation for success, and how Exactly What to Say® techniques can elevate your real estate sales techniques.
What’s Driving the Social Media Trend Obsession?
Like many professionals, it’s easy for realtors to get hooked on social media stunts and tech gimmicks, chasing quick wins in a competitive market. But these tools often prioritize flash over substance.
Even so, there’s a reason you’ll see the same kind of social media post on everyone’s account. Here’s what pulls us in to trying those trends:
The Viral Rush: A TikTok video of a property tour gets thousands of views, promising instant brand exposure.
But views don’t always mean clients.
Tech’s Wow Factor: AI chatbots answering leads 24/7 or VR staging showing a “perfect” home feel like the future.
Yet, they can leave clients feeling like just another data point.
Keeping Up: When every agent is streaming Instagram Lives or posting drone flyovers, it feels like you’ll fall behind if you don’t join in.
These trends can spark interest, and sometimes they deliver—a viral post might land a lead. But without meaningful conversations to back them up, those leads rarely stick.
It’s your words that build the trust clients remember.
Why Communication Is the Foundation
While flashy tools get noticed, great communication builds lasting client relationships. In a market where trust is scarce, strategic words guide clients through uncertainty. It’s about:
Building Rapport: Saying “I hear your concerns about pricing” shows empathy, fostering loyalty.
Guiding Decisions: Asking “What’s your ideal timeline for moving?” helps clients clarify their goals.
Creating Clarity: Explaining “Here’s how we’ll position your home to stand out” reduces confusion.
Words shape how clients perceive you. They’re not just about getting attention—they’re about creating authentic connections. That’s what keeps clients coming back.
3 Communication Strategies to Win Clients
Ready to elevate your conversations? These real estate sales techniques, inspired by Exactly What to Say®, outshine gimmicks:
Start with Empathy: Use “I hear where you’re coming from” when a seller worries about low offers, building trust.
Prompt Action: Ask “What’s the next step you’re ready for?” after showing a buyer a home, guiding them forward.
Build Trust: Say “Let’s find a plan that fits your goals” to a hesitant client, aligning with their needs.
These strategies make conversations feel genuine, not forced. They’re more powerful than any viral post. Try them to see the impact.
Words Build Your Success
Great communication turns leads into loyal clients with trust, not trends.
For example, when a buyer said, “I’m not sure we can afford this,” I used, “What makes you say that?” to uncover their budget fears, then crafted a plan with affordable options.
Unlike a flashy drone tour that fades from memory or an AI chatbot that feels robotic, words like these create clarity and confidence that stick. They’re not about chasing likes—they’re about building relationships that last. That’s the real key to standing out.
Ready to Transform Your Conversations?
Want to make every conversation a game-changer?
Join Phil M. Jones and me in Chicago on November 13-14, 2025, for a 2-day intensive at The Metropolitan Club. Master Exactly What to Say® techniques to elevate your client connections. Only 100 spots available—grab yours now!
What do you think? Are social media trends helpful to your business, or do they take up valuable time and effort without yielding results? Share in the comments—I’d love to swap ideas with you.
About Kara
Kara Moll empowers busy executives to become confident, effective communicators—unlocking their full potential in both their personal and professional lives. A real estate coach with Keller Williams MAPS Coaching, Kara is one of Phil M. Jones’ Certified Guides and an Exactly What to Say® Coach. She combines these powerful communication frameworks with expertise in Neuro-Linguistic Programming and Energy Leadership Coaching to help clients achieve transformative results.
With over 20 years of experience in real estate, coaching, and training, she brings a wealth of knowledge and insight to every interaction. To take your communication skills to the next level, enroll in one of her upcoming workshops at Workshops & Events | Kara Moll
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